NY disability law blog What is it that you do? How does it meet the needs of your customers? Not sure, let's figure it out. What is it that you do, specifically? Ask a business owner this question or an entrepreneur beginning their business and the answer is usually not that easy to understand. They begin to recite a 10 minute soliloquy . This is not a Shakespeare play . You have to get to it, now. This happens to us also, but we have learned that you must get to it quickly when marketing to clients and potential clients. What is it? What do you do? What do you write about? What does your product do? What service do you provide, what does it do?  This is a what’s in it for me question you must answer. People are asking, inquiring, reading, or visiting your site for one reason. They want to know what you can do to solve their problem.   You must know at a moment’s notice or you have lost the potential sale. You must be specific. This builds the trust factor

NY disability law blog What is it that you do? How does it meet the needs of your customers? Not sure, let's figure it out. What is it that you do, specifically? Ask a business owner this question or an entrepreneur beginning their business and the answer is usually not that easy to understand. They begin to recite a 10 minute soliloquy . This is not a Shakespeare play . You have to get to it, now. This happens to us also, but we have learned that you must get to it quickly when marketing to clients and potential clients. What is it? What do you do? What do you write about? What does your product do? What service do you provide, what does it do?  This is a what’s in it for me question you must answer. People are asking, inquiring, reading, or visiting your site for one reason. They want to know what you can do to solve their problem.   You must know at a moment’s notice or you have lost the potential sale. You must be specific. This builds the trust factor