We made it to February, those of us from the DC metro area know what I mean. It has been extremely cold here and once we get to February we start the count down to spring.  This is a meaningful month to many for multiple reasons. I will just say that time is an adversary that waits for no man, so today is the best time to reflect on the goals you set for your business and the actual things that you have created to date as we enter the second month of 2018. I added this commercial for two reasons: 1. I thought it was so funny. 2. Imagine you are the richest person on the planet right now and you love what you do so much or you love your company that you built so much that you are engaged in a commercial even though you are not the face of your company and your having fun. This has to be why you do what ever it is that you do. You must love what you do, the service that you provide or the product you offer in order to persevere when times are rough or when things don't go

We made it to February, those of us from the DC metro area know what I mean. It has been extremely cold here and once we get to February we start the count down to spring.  This is a meaningful month to many for multiple reasons. I will just say that time is an adversary that waits for no man, so today is the best time to reflect on the goals you set for your business and the actual things that you have created to date as we enter the second month of 2018. I added this commercial for two reasons: 1. I thought it was so funny. 2. Imagine you are the richest person on the planet right now and you love what you do so much or you love your company that you built so much that you are engaged in a commercial even though you are not the face of your company and your having fun. This has to be why you do what ever it is that you do. You must love what you do, the service that you provide or the product you offer in order to persevere when times are rough or when things don't go

Good day all. We're heading into the third quarter of the first month of this New Year and it's time to get back to our marketing training.  This year your business goals should be growing. Time is marching on and people are waiting for your product or service. This year you are going to get your business certified with the federal government, with the state and local governments and if you live in another country don't worry your government has programs to purchase your products or services and if they don't the U.S. Government purchases a large percentage of its products and services from foreign entities you just need to do the research. Start with the web links below https://www.usaid.gov/partnerships   https://www.state.gov/s/partnerships/ The US Government does not do anything but purchase everything from vendors and insure that things are available for others. Think about it the majority of government jobs are program analyst and program managers. T

Good day all. We're heading into the third quarter of the first month of this New Year and it's time to get back to our marketing training.  This year your business goals should be growing. Time is marching on and people are waiting for your product or service. This year you are going to get your business certified with the federal government, with the state and local governments and if you live in another country don't worry your government has programs to purchase your products or services and if they don't the U.S. Government purchases a large percentage of its products and services from foreign entities you just need to do the research. Start with the web links below https://www.usaid.gov/partnerships   https://www.state.gov/s/partnerships/ The US Government does not do anything but purchase everything from vendors and insure that things are available for others. Think about it the majority of government jobs are program analyst and program managers. T

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large sums to ch

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large sums to ch

Simon Sinek Good morning, this is a great leader we were introduced to last year. We want to use him for the marketing lesson today as we go deeper. We have a few questions: Do you really care about your customers?  Do you know what their needs are?  Do you seek to solve a real issue they currently have?  Do you have a value proposition? We know you care about your customers. We know that their needs are important and you want to help them with your solution, but the numbers don't lie. If you aren't attracting many customers or your business account has no deposits flowing inward as my favorite mentor Jim Rohn would say, "You have (pause) messed up, you've got the wrong plan." That's alright that's why we're here. We inspire you at Dswooodard.com to help you aspire to a better path with a preferred action plan. We help you turn in the right direction with simple easy to understand lessons and tools. What is your value propositi

Simon Sinek Good morning, this is a great leader we were introduced to last year. We want to use him for the marketing lesson today as we go deeper. We have a few questions: Do you really care about your customers?  Do you know what their needs are?  Do you seek to solve a real issue they currently have?  Do you have a value proposition? We know you care about your customers. We know that their needs are important and you want to help them with your solution, but the numbers don't lie. If you aren't attracting many customers or your business account has no deposits flowing inward as my favorite mentor Jim Rohn would say, "You have (pause) messed up, you've got the wrong plan." That's alright that's why we're here. We inspire you at Dswooodard.com to help you aspire to a better path with a preferred action plan. We help you turn in the right direction with simple easy to understand lessons and tools. What is your value propositi