What is the biggest problem that your potential customer's struggle with? Do you even know? DSWoodardinc.com believes that our client's biggest problem is creating plans and then fearing the outcome, therefore they don't take action. They don't believe that they are good enough to live the life they desire and therefore settle for mediocrity. Our goal is to show them easy things to do that will give them the success they desire as long as they do something. We inspire you to live more in the moment. Nike says it best If you can think of the one biggest thing that your customer or potential customer struggles with you can build your marketing strategy around that and it should be three little words. DS Woodard LLC, "We Inspire You." It starts with you knowing what you do, and then breaking it down to the least common denominator. Once you do that you can seek out your customers and you will share with them how you have what is needed to solve thei

What is the biggest problem that your potential customer's struggle with? Do you even know? DSWoodardinc.com believes that our client's biggest problem is creating plans and then fearing the outcome, therefore they don't take action. They don't believe that they are good enough to live the life they desire and therefore settle for mediocrity. Our goal is to show them easy things to do that will give them the success they desire as long as they do something. We inspire you to live more in the moment. Nike says it best If you can think of the one biggest thing that your customer or potential customer struggles with you can build your marketing strategy around that and it should be three little words. DS Woodard LLC, "We Inspire You." It starts with you knowing what you do, and then breaking it down to the least common denominator. Once you do that you can seek out your customers and you will share with them how you have what is needed to solve thei

Good afternoon and we hope you enjoyed a happy and safe holiday week-end for those in the U.S. .  Failure is an event that occurs often in businesses. DSWoodard.com is open almost 24/7, but most offices are closed, so you don't get as many phone and email interruptions. The down side is you can't get to contact new or potential clients. It's still a good trade off. Would you take this exit if you were driving? Why? Why not?  This is a challenge that we all have been conditioned from the time that we started walking, or attempting to walk not to do. We have been taught to avoid failure like the plague, but every parent knows that the child will not just get up and walk. Every parent knows that the child must go through a series of failures. He must first crawl and not even forward, but backwards first. The child will then scoot forward or roll forward or sideways. The child will eventually raise up on his/her knees and hold himself up and take one or two movements

Good afternoon and we hope you enjoyed a happy and safe holiday week-end for those in the U.S. .  Failure is an event that occurs often in businesses. DSWoodard.com is open almost 24/7, but most offices are closed, so you don't get as many phone and email interruptions. The down side is you can't get to contact new or potential clients. It's still a good trade off. Would you take this exit if you were driving? Why? Why not?  This is a challenge that we all have been conditioned from the time that we started walking, or attempting to walk not to do. We have been taught to avoid failure like the plague, but every parent knows that the child will not just get up and walk. Every parent knows that the child must go through a series of failures. He must first crawl and not even forward, but backwards first. The child will then scoot forward or roll forward or sideways. The child will eventually raise up on his/her knees and hold himself up and take one or two movements

Good morning. Do you want to know one of the biggest reasons that most businesses fail in their first 5 years? If we tell you will you do anything about it? Most business owners and sales people will not do what is necessary to succeed. The main reason is fear followed by the lack of salesmanship . As a business owner you must be willing to sell what it is you do. If your business has a product you must have an unshakeable belief in the product or you will have mediocre sales. If your business provides a service, you must be sold 100% on the benefit to your potential clients to be successful. Why you ask, there will always be a time when you will need to pursue and new clients and customers for your business. This is the time that your enthusiasm must shine and this is the time that most business owners are less than optimistic about the value of their product or service. The problem, people don't like to be sold but they like to buy. As business owners most don't lik

Good morning. Do you want to know one of the biggest reasons that most businesses fail in their first 5 years? If we tell you will you do anything about it? Most business owners and sales people will not do what is necessary to succeed. The main reason is fear followed by the lack of salesmanship . As a business owner you must be willing to sell what it is you do. If your business has a product you must have an unshakeable belief in the product or you will have mediocre sales. If your business provides a service, you must be sold 100% on the benefit to your potential clients to be successful. Why you ask, there will always be a time when you will need to pursue and new clients and customers for your business. This is the time that your enthusiasm must shine and this is the time that most business owners are less than optimistic about the value of their product or service. The problem, people don't like to be sold but they like to buy. As business owners most don't lik

Good afternoon. Today on our high speed information highway we do business in a multitude of venues.  The topic today is your list of 10 entrepreneurs who have free podcast chock-full of powerful business development and marketing ideas, along with successful guest and thousands of hours that will save you years as you develop your business plan. There are hundreds of podcast available for your listening pallet, you just have to get out there and find those mentors you are interested in learning from and check for their podcast channel.  The tricky part is that most of their podcast are not the same name as their business. Most will have a link on their website, so if you can't find them on I Tunes or Google play no worries. Make sure that you subscribe to the podcast so that you don't have to go through the search the next time you want to listen. This is the next piece that DSWoodard.com will venture into. Communications is what we love and soon you will be able to hea

Good afternoon. Today on our high speed information highway we do business in a multitude of venues.  The topic today is your list of 10 entrepreneurs who have free podcast chock-full of powerful business development and marketing ideas, along with successful guest and thousands of hours that will save you years as you develop your business plan. There are hundreds of podcast available for your listening pallet, you just have to get out there and find those mentors you are interested in learning from and check for their podcast channel.  The tricky part is that most of their podcast are not the same name as their business. Most will have a link on their website, so if you can't find them on I Tunes or Google play no worries. Make sure that you subscribe to the podcast so that you don't have to go through the search the next time you want to listen. This is the next piece that DSWoodard.com will venture into. Communications is what we love and soon you will be able to hea

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large sums to ch

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large sums to ch

NY disability law blog What is it that you do? How does it meet the needs of your customers? Not sure, let's figure it out. What is it that you do, specifically? Ask a business owner this question or an entrepreneur beginning their business and the answer is usually not that easy to understand. They begin to recite a 10 minute soliloquy . This is not a Shakespeare play . You have to get to it, now. This happens to us also, but we have learned that you must get to it quickly when marketing to clients and potential clients. What is it? What do you do? What do you write about? What does your product do? What service do you provide, what does it do?  This is a what’s in it for me question you must answer. People are asking, inquiring, reading, or visiting your site for one reason. They want to know what you can do to solve their problem.   You must know at a moment’s notice or you have lost the potential sale. You must be specific. This builds the trust factor